[ Tips ] 一分鐘使用導覽
商品編號： 9-817-067 出版日期： 2016/11/01 作者姓名： Cespedes, Frank V.;Fitzsimmons, Robb 商品類別： Entrepreneurship 商品規格： 21p 再版日期： 2017/04/04 地域： 產業： 個案年度： 2004 - 2016
商品敘述：
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture''s latest version of its project management software product.
涵蓋領域：
Pricing strategy;Entrepreneurial management;Analytics and data science;Product management;Customer retention;Market research;Marketing strategy;Target markets
相關資料：
Video Short, (7683), 0p, by Frank V. Cespedes, Robb Fitzsimmons;Case Teaching Note, (5-817-128), 16p, by Frank V. Cespedes
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